5 Ways to Elevate Your Email Marketing Campaigns
If you’re not utilizing the power of email marketing for your business, it’s time to quit playing!
Email marketing is stronger than ever and is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. Yep, you read that right.
As a business owner, getting started with email marketing is essential and possibly the best strategy to grow your business.
Not only does email marketing allow you to communicate directly with your customers, but it also helps you build stronger relationships, increase brand awareness, promote your content, market your services & products, generate leads, and so much more. Whether you’re new to email marketing or looking to upgrade your current emails, here are 5 tips to help you to create enchanting email marketing campaigns.
Personalization
Email personalization is a creative and diversified data-driven method to increase brand engagement and foster customer loyalty. Personalized emails have 26% higher open rates, and an improved click-through rate of 14% when compared to others. Your emails don’t have to sound robotic or transactional. Make your audience feel special by adding that personal touch. A few examples of personalized emails include:
Adding customer name somewhere in the email
Making recommendations based on past purchases or demographics
Using dynamic content to fit consumer preferences
Showing an understanding of purchasing history
Taking advantage of data to promote compelling offers
If you’re not adding personalization to your emails by now, what are you waiting for?
Live Content
Imagine opening an email that featured a live countdown clock to your birthday or big vacation you’re planning. Wouldn’t that excite you more than a simple email that stated “Your Birthday is Coming Up”. BORING! I would definitely be more motivated to click through the email that featured live content that was valuable and relatable to me.
Live content is image, animation, or video-based content that is displayed in email using data that isn’t known until the message is opened by the recipient. Adding live content to your emails can be a game-changer. Using live content offers not only significant benefits but also a competitive advantage. It’s most effective when used to display content that changes rapidly. Here are common examples of live content found in emails:
Live countdown timers
Live poll results
Local weather
If you’re interested in investing in live content tools, here’s a list of 5 companies that offer live content.
Visual-focused + Enticing Design
Email marketing is your opportunity to not just tell your story, but to show it.
If you want to engage your customers and inspire them to click through your emails, you’ll need to add some fun and creative visual elements. Creating visually-focused emails can make such a difference to how your communication is received. Bring your emails to life emails by adding enticing design and visual elements such as colors, fun fonts, images, videos, icons, graphics, and even Gifs! If you haven’t figured it out by now, we are visual storytellers. Here are some essential email design tips to make your emails stand out:
Appealing Masthead
Incorporate your brand identity elements such as logo, fonts, colors, etc.
CTA Buttons
Email transition elements such as borders, line breaks, etc.
Using colors other than white and black
GIFS or videos
Using images throughout the email
Text over image
Social Media Icons
Attractive footer design
Unified & organized layout
Add eye-catching subject lines + preheaders
I don’t know who needs to hear this buuuut, SUBJECT LINES & PREHEADERS MATTER. You know I’m all for standing out from the crowd, and your SL and PH do just that.
While they may seem like a small part of your message, they're one of the very first impressions you have on your email recipients. And they're a marketer's ticket for standing out in a crowded inbox. The majority of us don’t even open our emails unless we’re instantly drawn to it, believe it will benefit us, or seems relevant.
I don’t know about you, but the only way I’m opening an email from my overflowing inbox is if the subject line or preheader intrigues me, makes me laugh, or creates some sort of emotional response. Dedicate time to brainstorm great ideas for subject lines and preheaders, so that next time you send an email, it will stand out to your customers and inspire them to open it.
Responsive Mobile- Friendly Emails
If you’re not utilizing emails that are mobile-friendly and responsive in 2021, you're late to the game and should quit now.
…Kidding!
But seriously, mobile-friendly emails are more important than ever. The fact is that almost 80% of emails are opened on mobile devices, which means we’ve been living in a mobile-first digital landscape for quite some time. If you haven’t done so by now, it’s time to start optimizing your emails for mobile, tablets, and all other devices.
When your emails are not mobile or tablet responsive, your content might be displayed incorrectly, unorganized, and completely unresponsive. As a result, people might unsubscribe or mark your emails as spam. To avoid this problem, I highly recommend you develop a mobile-first email strategy, so that you can deliver a powerful email marketing experience that supports all devices!
When you’re testing your emails, always review the mobile version to make sure the most important content is above the fold. Here A few ways to ensure your emails are mobile-friendly:
Making sure the font size and calls to action are big enough to read on a small screen
Minimizing the use of too many images and design elements can slow down the download time
Keeping copy concise and easy to scan
Testing your emails across a wide variety of browsers and devices to ensure they render properly
Optimizing your website landing pages for mobile, as well.
