Behind the Scenes: Our Logo Design Process at Vici Lou Studio
We're excited to give you an inside look at our logo design process—a journey that's collaborative, strategic and innovative, designed to create unique and memorable logo designs that perfectly capture our clients' visions. Join us as we walk through our 6-step process, from the initial concept to the final delivery.
1. Discovery
We kick things off with Discovery, the most critical phase of our process. This step sets the foundation for everything that follows. We dive deep into understanding your vision, goals, and needs through a comprehensive briefing. Using our digital branding questionnaire, we gather all the necessary information to get a clear picture of what you want to achieve. This phase is all about aligning our creative direction with your objectives, ensuring we’re on the same page from the get-go.
2. Visualization
With a solid understanding of your vision, we move on to Visualization. Here, we brainstorm, gather inspiration, and start crafting initial logo concepts based on the insights we’ve gathered. Our team puts their creative skills to work, developing several potential directions. Typically, we present 2-3 top logo concepts using real-life mockups or prototypes, so you can see how they’ll look in different contexts.
3. Round 1 Review/Collaboration
Next, we enter the Round 1 Review/Collaboration phase. This is your chance to review the initial designs thoroughly. We encourage you to provide detailed feedback, compiling your thoughts into one concise document. This collaborative step ensures we’re incorporating your input early in the process, making adjustments that align with your vision. Think of it as a creative conversation where your voice is front and center.
4. Revisions
Based on your feedback, we move on to Revisions. This phase is all about fine-tuning the logo design to perfectly meet your expectations. We make creative and strategic updates, striving to capture the essence of your brand. We aim to limit the revision rounds to a maximum of three to keep things efficient and focused. If everything looks great from the start, we’ll skip this step and move forward.
5. Final Revisions
After incorporating your feedback, we present the revised logo design mockups for final approval. This is the moment to ensure every detail is spot-on. Any remaining feedback or adjustments are typically made at this phase. Once you give the green light, we’re ready to bring your logo to life.
6. Creative Delivery
Finally, we arrive at Creative Delivery. We export the agreed-upon deliverables and logo files, ensuring everything is of the highest quality. You’ll receive the original vector file, social media logos, print logos, web logos, any creative elements, and logo fonts. We package all the deliverables in a comprehensive logo design or brand identity kit, ready for you to use across various platforms and mediums.
Conclusion
Our logo design process seamlessly combines creativity, collaboration, and strategic thinking. By engaging you in every step, from discovery to creative development, we ensure you receive a logo that embodies your brand, aligns with your vision, and attracts your ideal customers.
What sets our studio apart is our unwavering commitment to treating every brand as if it were our own. We take the time to fully understand your goals and strive to ensure your complete satisfaction with the results. We will never deliver a final product you don’t absolutely love and connect with. Ultimately, our goal is to ensure your goals are met.
