Victoria Louise
Creative Director, Founder
I’m Victoria. I’m a creative director, visual storyteller, and owner of Vici Studio, an acclaimed design studio specializing in branding, website design, and graphic design.
Throughout my career I’ve had the pleasure of working with a wide range of clients, from small startups to major corporations. From hospitality to lifestyle, beauty, tech, fashion, real estate, non-profits, entertainment, and more.
At the core— my design philosophy is all about simplicity and minimalism. I truly believe that less is more.
Unlike other designers, I don’t create brands based on current trends. Instead, I strive to live outside the box and seek novel ways to be different (and weird). I’m not afraid to push creative boundaries. Or create something that sparks conversation.
If an idea feels authentic and comes from the heart, I embrace it. Because if you try to force creativity or be something you’re not, you’ve already lost.
There’s magic in the little details and value in staying true to yourself.
All in all, I’m passionate about creating authentic and timeless brands. I believe successful brands transcend mere visual aesthetics. Their success lies in the creation of concepts that are relatable, aspirational, engaging, and embody authenticity.
“The creative people who can get into the heart—not just the brain and make people cry or laugh or silently say, “Yeah, that’s how I really feel” will be the superstars.”
After graduating with her bachelor’s, she found herself in the dynamic world of visual storytelling, luxury branding, and hospitality—leading her to design for iconic brands like IHG Hotel and Resorts, Universal, Hilton, Groot Hospitality, and more.
Victoria continues to boldly push creative boundaries, that redefine the possibilities of design through innovative concepts that are both inspiring and timeless.
