Taking his and making it hers.
ExBF is a fashion label transforming pre loved menswear into one of one pieces designed for women.
ExBf
VICI Studio partnered with the brand to refine its visual world and create a more cohesive expression across digital, social, and sales touchpoints.
Brand identity, motion graphics, visual identity refresh
made from what was left behind.
Every piece is shaped by locally-sourced materials, and transformed with intention into modern silhouettes that blend individuality, comfort, and versatility.
Brand ecosystem
Taking his and making it hers.
