art direction
Brand Identity
WEB & SOCIAL
CINEMATIC Product
Packaging
A complete brand world for a premium human hair wig company—shaped across identity, e-commerce, packaging, and motion.
The brief
With over 20 years of experience in the wig industry, the people behind We Are Wigs know hair—and the care that goes into finding the right piece.
The brand needed a visual presence that reflected that experience and the quality of its minimally processed virgin human hair: natural, premium, and effortless.
VICI STUDIO brought that vision to life through a cohesive creative direction spanning the brand’s identity, website, packaging, and launch content.
2026
The creative direction
Make the brand feel as natural as the hair.
VICI STUDIO developed a visual language grounded in warm tones, refined typography, and imagery that emphasized texture, movement, and individuality. The messaging stayed personal and direct, anchored by a simple idea: Your hair. Your way.
Cinematic campaigns
VICI STUDIO developed cinematic launch content that brought the product to life through movement, atmosphere, and detail.
Photography, motion, branded intros, and carefully paced edits highlighted the hair’s natural texture and flow. The films carried the creative direction into expressive product stories for social and digital channels.We present dynamic visual case studies that validate our comprehensive solutions.
PACKAGING THE EXPERIENCE
The identity extended into branded mailer and thank-you card concepts, carrying the same warmth and care into the unboxing experience.
Thoughtful color, logo placement, and personal messaging connected the packaging to the brand customers discovered online.
Creative direction & scope
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Creative direction & scope *
VICI STUDIO led creative direction and execution across the logo suite, color palette, typography, website design and imagery, photography direction, packaging concepts, cinematic campaigns, and social content—with developer collaboration on website implementation.
A connected social presence
A coordinated collection of feed posts, reels, stories, and highlight covers brought the refreshed identity to Instagram. Brand storytelling, product education, and engagement content were supported by captions, editable assets, and a launch schedule, giving the team a foundation for ongoing content.
The result
A cohesive brand experience, from the first social impression to the online storefront and packaging design. The refreshed identity gave We Are Wigs a recognizable presence that reflected the experience and care behind the brand.
