Designing for a world of travel
Client | IHG Hotels & Resorts
![IHG-AmerWeekends-V2-social-carousel-2-[usen]-1080x1080.jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/87963cb4-be3e-44e1-b989-16f7747ead17/IHG-AmerWeekends-V2-social-carousel-2-%5Busen%5D-1080x1080.jpg)
![IHG-AmerWeekends-V2-social-carousel-3-[usen]-1080x1080.jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/fa9840c6-7961-44b9-95a6-2db9f6e0adc8/IHG-AmerWeekends-V2-social-carousel-3-%5Busen%5D-1080x1080.jpg)
![IHG-AmerWeekends-V2-social-carousel-4-[usen]-1080x1080.jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/fae34236-edc3-488a-acff-86a944d94c9e/IHG-AmerWeekends-V2-social-carousel-4-%5Busen%5D-1080x1080.jpg)
![IHG-AmerWeekends-V2-social-carousel-5-[usen]-1080x1080.jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/f555701e-5038-4237-bc3a-2c15decb502c/IHG-AmerWeekends-V2-social-carousel-5-%5Busen%5D-1080x1080.jpg)
Role: Art Direction, Campaign Design, Digital Design Systems, Print Design Web Design, Paid Media, Social, Motion & Production
From global sales and seasonal storytelling to luxury editorial, CRM, social, paid media, landing pages, and print, each project required a balance of creative expression and system-level thinking.
The work was designed to adapt across brands, markets, languages, formats, and guest touchpoints—without losing clarity, consistency, or emotional impact.
![IHG-SummerSoiree-Paid-banner-[usen]-300x600.JPG](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/ef0d08eb-ce28-462f-a62d-d51897b6f0c6/IHG-SummerSoiree-Paid-banner-%5Busen%5D-300x600.JPG)
![ihgor-l&l-spring-sale-social-[usen]-1080x1350.jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/79847911-1e68-4e55-a749-e7f8e2fcda3d/ihgor-l%26l-spring-sale-social-%5Busen%5D-1080x1350.jpg)
Social
![brand-campaign-social-[usen]-1080x1350 (3).jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/141d537a-2b28-40be-9911-5d68d83c4029/brand-campaign-social-%5Busen%5D-1080x1350+%283%29.jpg)
![brand-campaign-social-[usen]-1080x1350 (2).jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/f38bbe5d-dcff-4d03-822a-45a542b399ab/brand-campaign-social-%5Busen%5D-1080x1350+%282%29.jpg)
![brand-campaign-social-[usen]-1080x1350 (4).jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/173d1c5e-9137-4566-894c-0a56517dac04/brand-campaign-social-%5Busen%5D-1080x1350+%284%29.jpg)
![brand-campaign-social-[usen]-1080x1350 (5).jpg](https://images.squarespace-cdn.com/content/v1/5e7586a9df196b376e55f014/a6822030-9c75-4344-a52d-994590a91136/brand-campaign-social-%5Busen%5D-1080x1350+%285%29.jpg)