Turning an Independent Novel Into a Cultural Brand System.
Creative Direction
Brand Strategy
Digital Experience
Campaign Systems
Executive Summary
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Executive Summary *
Role: Creative Director
Timeline 3 Months
Team: Author, Publicists, Publisher, Marketing Partners
Deliverables: Brand Identity, Website, Social, Merchandise, Email, Campaign Rollout
Objective: Transform a book launch into a recognizable cultural brand with measurable audience growth.
The Challenge
Kill Dick wasn't just launching a book—it needed a complete brand ecosystem that could compete for attention in an already saturated cultural landscape.
Before
No visual system
No Ecommerce
No launch strategy
No content framework
After
237% Growth
24K+ Engagement
95% New Audience
National Press
CREATIVE ECOSYSTEM
Visual Identity
Dark. Modern. Thriller. Bold. LA Noir
Digital Experience
Social | Email | Web
Merch
CAMPAIGN IMPACT
17K+
VIEWS
10K+
ENGAGEMENT
95%
NON-FOLLOWERS
Press & Cultural Moments
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USA Today
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Vice
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LA Times
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Flaunt Magazine
Press
The Goal
Build awareness and drive anticipation for the upcoming release of a novel through a dedicated website and social presence.
Opportunity
What began as a traditional website project quickly revealed a larger opportunity: to create something audiences could experience, not just consume.
Impact
I transformed a traditional book launch into a multi-platform creative ecosystem—blending branding, storytelling, social content, merchandise, experiential concepts, and digital experiences. The campaign generated national media attention and attracted audiences far beyond the existing literary community.
My goal was to create a creative ecosystem that people wanted to step into.
“Victoria is an absolute genius. She has single-handedly transformed the branding marketing and media materials for KILL DICK. If you don’t work with her you’re already in the past.”
— Luke Goebel | Award-winning author and screenwriter
