Developed the creative strategy, visual ecosystem, and social-first rollout for Luke Goebel's novel ‘Kill Dick’.
Named one of Playboy's Top 10 Most Anticipated Books of 2026 and featured by USA Today, Lit Hub, ELLE, and other leading cultural publications.
CAMPAIGN IMPACT
17K+
VIEWS
10K+
ENGAGEMENT
95%
NON-FOLLOWERS
The Goal
Build awareness and drive anticipation for the upcoming release of a novel through a dedicated website and social presence.
Opportunity
What began as a traditional website project quickly revealed a larger opportunity: to create something audiences could experience, not just consume.
Impact
I transformed a traditional book launch into a multi-platform creative ecosystem—blending branding, storytelling, social content, merchandise, experiential concepts, and digital experiences. The campaign generated national media attention and attracted audiences far beyond the existing literary community.
My goal was to create a creative ecosystem that people wanted to step into.
“Victoria is an absolute genius. She has single-handedly transformed the branding marketing and media materials for KILL DICK. If you don’t work with her you’re already in the past.”
— Luke Goebel | Award-winning author and screenwriter
