Executive Creative Director for the visual world of Kill Dick
Kill Dick is the highly anticipated new novel by award-winning author and screenwriter Luke Goebel. Releasing in Spring 2026 from Red Hen Press, the novel marks a bold and urgent return to literary fiction.
Creative direction and digital design for the launch of Kill Dickby Luke Goebel — including website design, merch direction, campaign assets, and social storytelling for one of 2026’s most anticipated book releases.
Client: Luke Goebel x Red Hen Press
Industry: Publishing / Literature / Culture
Scope: Brand Identity, Creative Direction, Website Design, Campaign Visuals, Merch, Social Assets, Press & PR, Large-scale marketing, On-site activations.
Kill Dick is the highly anticipated new novel by award-winning author and screenwriter Luke Goebel, known for his work on the films Eileen and Causeway.
Primary Deliverables:
creative direction
website design
campaign design
portfolio case study
creative director portfolio
brand campaign design
digital experience design
launch campaign
luxury brand design
editorial design
Vici Studio partnered with award-winning author and screenplay writer Luke Goebel, to shape a visual and digital presence that felt cinematic, provocative, and culturally resonant while supporting pre-launch momentum across web, social, merch, and promotional materials.
Working closely around the launch, I developed a cohesive creative system that translated the book’s tone into a digital experience designed to capture attention, build anticipation, and support ongoing campaign growth.