What's Included in a Brand Identity Package?
A guide for businesses ready to build a memorable brand.
A logo is only one piece of your brand. Discover what's included in a complete brand identity package and why strategy is just as important as design.
If you've ever searched for branding services, you've probably noticed that every studio offers something different.
Some promise "a logo." Others promise "branding." Some include strategy. Others don't.
So what exactly should you expect when investing in a professional brand identity?
Let's break it down.
First Things First...
A logo is not your brand.
Your brand is how people experience your business.
It's the feeling someone gets when they visit your website.
The tone of your emails.
The colors they associate with you.
The consistency across every touchpoint.
A logo simply represents that experience.
A brand identity gives it life.
What Is a Brand Identity?
A brand identity is the complete visual system your business uses to communicate who you are. Rather than relying on a single logo, it creates consistency across every interaction your audience has with your business. A thoughtful identity helps customers recognize, remember, and trust your brand.
What Should Be Included?
1. Brand Strategy
Every successful identity begins before design. This stage defines:
Mission
Vision
Brand Values
Target Audience
Positioning
Competitive Landscape
Brand Personality
Without strategy, design becomes decoration.
2. Primary Logo
Your primary logo is the foundation of your visual identity. It should be versatile, timeless, and scalable across digital and print applications.
3. Secondary Logos
Brands rarely use one logo.
Secondary marks allow your identity to adapt across social media, packaging, websites, and merchandise.
Color influences emotion before someone reads a single word. A professional palette typically includes:
Primary Colors
Secondary Colors
Neutral Colors
Accent Colors
Each selected intentionally. Read more here
5. Typography System
T
ypography creates personality.
A complete identity defines:
Heading Fonts
Body Fonts
Accent Fonts
Web-safe alternatives
Consistency builds recognition.
6. Brand Patterns & Graphic Elements
These supporting visuals create depth beyond the logo.
Examples include:
Icons
Textures
Patterns
Shapes
Illustrations
Photography direction
This is what makes brands feel alive
7. Brand Guidelines
A Brand Guidelines document explains exactly how to use your identity.
Including:
Logo spacing
Color specifications
Typography hierarchy
Do's and Don'ts
Image Style
Social Applications
One of the most valuable deliverables. This ensures consistency whether you're working with employees, freelancers, printers, or marketing agencies.
Modern brands extend far beyond business cards. Your identity should include assets like:
Profile Images
Story Highlight Covers
Social Templates
Carousel Covers
Presentation Slides
A consistent digital presence builds credibility.
Why Brand Identity Matters
Strong branding creates:
✔ Recognition
✔ Trust
✔ Consistency
✔ Professionalism
✔ Higher perceived value
✔ Customer loyalty
People don't remember businesses because of their logo. They remember how those businesses made them feel.
Is It Worth the Investment?
Absolutely. A thoughtful brand identity isn't an expense. It's a long-term business asset.
It helps every future marketing effort—from your website to your social media, packaging, presentations, advertising, and customer experience—feel cohesive and intentional.
Rather than redesigning pieces over time, you're building a foundation that can evolve with your business.
What We Include at VICI STUDIO
Every Brand Identity Package at VICI Studio is built around strategy first, design second.
Our package includes:
• Brand Discovery Workshop
• Creative Direction
• Primary & Secondary Logos
• Color Palette
• Typography System
• Brand Guidelines
• Brand Voice Direction
• Social Media Assets
• Brand Mockups
Because memorable brands are built with intention—not templates.
Ready to Build a Brand That Lasts? Click here
Whether you're launching something new or reimagining an existing business, we'll help you create a brand identity that's rooted in strategy and designed to grow with you.
Perfect for businesses launching or rebranding.
Includes
✓ Logo System
✓ Typography
✓ Color Palette
✓ Brand Guidelines
✓ Social Assets
